When I joined Alida in 2020, the company was in the middle of an exciting transformation. After rebranding from Vision Critical to Alida, they needed a unified, modern experience across all products. But years of independent growth had introduced significant UI inconsistencies, and bringing everything together under one system was a substantial challenge.

The interfaces varied widely, and creating cohesion across the suite became a priority.

To ensure our solutions were practical and scalable, we collaborated closely with developers and aligned our design decisions with each product’s technical architecture.