Marco Villarroel

Senior Product Designer

Designing end-to-end experiences with clarity, strategy, and design thinking

Marco Villarroel

Senior Product Designer

Designing end-to-end experiences with clarity, strategy, and design thinking

Marco Villarroel

Senior Product Designer

Designing end-to-end experiences with clarity, strategy, and design thinking

About me

With 13+ years of experience, I design user-centered solutions for SaaS platforms, analytics tools, mobile apps, and AI-driven products.

I work across the full product lifecycle. From discovery to delivery, I collaborate with research and analytics teams to:

Turn insights into strategy.
Identify real user needs.
Spot new opportunities

Outside of work, I enjoy sharing what I’ve learned. I offer support with:

Interview prep
Portfolio reviews
Career advice

Recent Experience

Senior Product Designer Team Leader

2021 – 2025

Alida

Vancouver, Canada

Senior UX Designer

2019 – 2020

WISI America

Vancouver, Canada

Senior Product Designer

2018 – 2020

Push Interactions

Saskatoon / Vancouver, Canada

Toolstack

Skills

  • UX Design

  • UI Design

  • Web Design

  • UX Design

  • UI Design

  • Web Design

  • UI Design

  • Interaction Design

  • Responsive Design

  • Prototyping

  • UI Design

  • Interaction Design

  • Responsive Design

  • Prototyping

  • Design Systems

  • UX Research

  • Variables

  • Design Systems

  • UX Research

  • Variables

My Design Approach

Driving collaboration and inclusion

I create an environment where every voice is valued. By bringing people together and aligning across teams, I help ensure the strongest solutions rise from collective expertise.

Guiding product direction with customer insight

Through discovery, research, and data partnerships, I use evidence to shape decisions at both tactical and strategic levels. I identify opportunities, validate ideas, and chart product direction grounded in real insight.

Helping others grow and succeed

As a mentor and Leader, I share knowledge and experience to build confidence, sharpen skills, and support career growth.